Profile Summary
Highly skilled UI/UX Designer and Front-End Developer with a strong record of crafting exceptional user experiences across web and mobile platforms. Proficient in integrating creative design principles with technical expertise to deliver visually appealing and intuitive interfaces. Seeking opportunities in web or app product development to apply my expertise in design and front-end development.
Experience
Design System Designer
Aug 2023 - Present
- Develop and maintain PETRONAS's Emerald HUE design systems, ensuring a cohesive user experience across all digital platforms.
- Collaborate with cross-functional teams to implement and refine design components, bridging the gap between design and code.
- Explore and integrate AI tools to streamline design processes and enhance efficiency.
- Conduct workshops and training sessions on design systems best practices, enhancing team productivity and cohesion.
Senior Design Consultant
Mar - Aug 2023
- Enhanced the real-time upstream dashboard for PETRONAS, a leading oil and gas company in Malaysia, resulting in a 25% increase in user engagement.
- Developed the official website and visual marketing strategies for the Kuala Lumpur Stock Exchange's new product launch, Bursa Gold Dinar, contributing to a successful campaign.
Senior UI/UX Designer
Jan - Mar 2023
- Designed an intuitive and seamless onboarding flow for Maybank's new sustainability credit card, integrating carbon tracking features.
- Conducted thorough user research and provided UX consultation to enhance overall user experience and usability.
Freelance UI/UX Designer
Jul 2022 - Aug 2023
- Redesigned and enhanced the UX of Wise's SWIFT code checker tools website, leading to a 30% increase in user traffic.
- Achieved multiple wins in landing page design contests, demonstrating strong design proficiency and creativity.
Web Developer
Dec 2019 - Jun 2022
- Designed & developed the Axiata Integrated Annual Report 2019 website.
- Created digital ads, newsletters, web banners, and promotional pages for Boost e-Wallet & Axiata Group, enhancing brand visibility.
- Successfully pitched and won the Mahsing Group's website redesign project.
Front-end Designer
Sep 2016 - Dec 2019
- Led front-end development and UI/UX design for carlist.my, Malaysia's top automotive classified site.
- Collaborated with regional teams to update mobil123.com (Indonesia) & one2car.com (Thailand).
- Self-learned ReactJS and developed the iCarBid platform.
Head of Design
Mar - Sep 2016
- Spearheaded design efforts for a global social selling marketplace startup, leading to a cohesive brand identity.
- Designed in-app graphics, promotional assets, and daily content, enhancing user engagement.
Digital Marketing Specialist
Nov 2015 - Mar 2016
- Updated the P1 web portal and improved on-page SEO, increasing organic traffic by 20%.
- Developed the Webe Community crowd-backing platform in collaboration with vendors.
Web Designer
Feb 2010 - Nov 2015
- Responsible for updating and enhancing the user experience of hitz.fm, ERA fm, and Sinar FM websites.
- Successfully rebuilt 10 radio station websites from scratch using Kentico CMS within 20 days after a major hack.
Web Designer
Dec 2008 - Feb 2010
- Updated and maintained websites for LiteFM & THR Gegar, improving user interface and functionality.
- Redesigned the official website for Digital Five, modernizing its appearance.
New Media Designer
Sep 2006 - Sep 2008
- Designed and developed websites for banking, corporate finance, and government institutions.
- Contributed to new client pitches and worked on interactive projects for high-profile clients.
Education
SPM (10 Aggregates)
1998 - 1999
Bachelor of Multimedia (Hons.) Digital Media
2000 - 2006
Skills
- Research and content creation - ChatGPT, Microsoft Copilot, Google Gemini
- Generate AI art and images - MidJourney, Microsoft Designer, DALL-E, Photoshop
- Coding assistance - ChatGPT, Github Copilot, Cursor
HTML/CSS, CSS preprocessor, Git, Bootstrap, TailwindCSS, VanillaJS, ReactJS, PHP
Web Design, Mobile App Design, UX Prototyping, Wireframes, Design System, Art Direction, Vector Illustration, Image Manipulation
Figma, Framer, Adobe XD, Sketch, Zeplin, Photoshop, Illustrator, GitHub, VSCode, Chrome DevTools, Terminal
Projects
Chrome Extension
MindShuffler is a Chrome extension that delivers random inspirational quotes with a single click. Enjoy a fast, non-intrusive popup, copy quotes to your clipboard, and shuffle for more inspiration. Features a color-changing background and was developed collaboratively with ChatGPT.
- Single click to activate quote popup
- Fast, easy, and non-intrusive
- Copy quotes to clipboard
- Shuffle for new random quotes
- Color-changing background
- Developed with ChatGPT
Web Project
baliomega.github.io is my personal website and online resume, designed to showcase my skills, experience, and selected projects in a modern, accessible, and visually engaging format. The site is open source and easy to maintain or extend.
- Responsive, mobile-friendly layout
- Animated, colorful abstract background shapes
- Sticky floating navigation with section links
- Profile photo and contact info in the header
- Modern card UI for project showcase
- Open source on GitHub
Web App
This is a placeholder for my next project. Stay tuned for more updates and exciting new work!
- Feature 1
- Feature 2
- Feature 3